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项目名称|华府悦璟 售楼部方案

Project Name | HuafuYuejing Sales Office

项目地址|中国 成都

Project Location | Chengdu, China

项目面积|645平方米

Area | 645㎡

项目业主|华府悦璟

Client | HuafuYuejing

主案设计|皮力

Interior Design | Li Pi

设计团队 | 陈敏 

Interior Design

完成时间|2020.08

Date | 2020.08







开发商有一个常用解决策略,前期作为销售用的售楼部,后期作为业主的会所使用;这样既避免了建拆的浪费,也能让营销资金和建设成本合力创造出更高品质的空间,最终开发商和业主都获得益处。


Developers have a common solution strategy, pre-sales as a sales department, later as the owners of the clubhouse; this avoids the waste of construction and demolition, but also allows the marketing funds and construction costs to create a higher quality of space, and ultimately, the developer and the owners of the benefits.






以此而来,使用客群的转换,功能的变化,给设计带来了思考点。


With this in mind, the shift in the use of the customer base and the change in functionality have given the design points to think about.




销售场景需要品质、理念、传达,以及照顾到客群审美偏好。


The sales scene requires quality, concept, communication, and consideration of the aesthetic preferences of the customer base.






会所场景则需要满足更多的公共拓展,包含又不限于业主会客、活动、集会等等 ;作为出入的节点空间,既要创造家的归属感,还要兼具多功能兼容的场景感。


The clubhouse scene needs to meet more public expansion, including but not limited to owners of guests, activities, gatherings, etc.; as access to the node space, not only to create a sense of belonging to the home, but also multi-functional compatibility of the scene sense.






基于华府项目年轻定位的诉求,设计以现代的语言说轻松的故事,三角体带来了体量感与视觉招惹;既解决正入口的开面小的劣势,也积极向内招揽。


Based on the young positioning of the Huafu project, the design tells light-hearted stories in modern language, and the triangular structure brings a sense of volume and visual appeal; it not only solves the disadvantage of the small opening at the entrance, but also actively attracts inward.






占地有限的情况下,平面的三角关系,极大程度丰富了动线及视角。


Given the limited space available, the triangular relationship in the plan greatly enriches the circulation and perspectives.






形态上的转折流动和延伸,传递着活泼与变化,也容纳洽谈与会客的多样性。


The morphological transitions, flows, and extensions convey vitality and change, accommodating a diversity of negotiations and meetings.






可移动卡座代替固定硬装,让空间的公共功能拓展更加灵活。


Replace fixed hard installations with movable card seats to make the public functions of the space more flexible and expandable.






立面和顶面的倾斜体量,则演化出区别于城市横纵向延伸的意味,结合原木质与灰色石材的天然肌理衬托,大尺度的三角体组合,也营造出一丝山石之境的恬淡归属享受。


The tilted volume of the facade and roof evolves the meaning of horizontal and vertical extension different from that of the city. Combined with the natural texture of the original wood and gray stone, the combination of large-scale triangular bodies also creates a hint of the quiet belonging to the enjoyment of the mountainous and rocky realm.